Rebuilding wealth management for a younger audience
A platform redesign that modernised a dated investment tool and improved key engagement metrics.
Meridian
2024
Fintech
68% increase in session time, launched to 8K beta users
What they needed
Meridian's platform was built on outdated technology, causing slow load times and a confusing experience that pushed younger users toward competitors.
How we solved it
We redesigned the core flows and rebuilt the frontend on Next.js with a cleaner data layer. Added filters, real-time updates, and a simplified onboarding process.
What we achieved
The redesigned platform launched to 8,000 beta users with solid early retention. Average session time grew by 68% and support tickets related to UX dropped significantly.
Built with
We'd tried two agencies before Oblique. The difference was they actually understood the product, not just the brief. Session time is up significantly and our team finally feels proud of what they're logging into every day.
Marcus Chen
CTO, Meridian