Making mental health support feel less clinical
A mobile app redesign that made therapy booking more approachable and increased session completion rates.
Forma Health
2024
Healthcare
34K active users, 76% session completion rate
What they needed
Forma's existing app felt clinical and hard to navigate. Users were dropping off during onboarding and not returning after their first session.
How we solved it
Redesigned the onboarding flow, booking UX, and visual language to feel more human. Worked closely with their team on copy and interaction details.
What we achieved
The updated app reached 34K active users over 12 months. Session completion rate improved from 58% to 76%, and App Store ratings rose from 3.4 to 4.5.
Built with
They pushed back on parts of our brief early on, which honestly annoyed me at first. But they were right. We ended up building something much more focused, and the results showed it.
Dr. Amara Osei
Founder & CEO, Forma Health