A faster storefront for a fashion brand worth the wait
A headless e-commerce rebuild that replaced a slow Shopify theme with a performant, brand-led custom storefront.
Neon
2023
E-commerce
2.1x conversion rate improvement, 88 Lighthouse score
What they needed
Neon's Shopify theme was loading in 6+ seconds on mobile, resulting in a high bounce rate. The generic template no longer matched their brand direction.
How we solved it
Moved to a headless setup with Shopify as the backend and a custom Next.js storefront. Focused on image optimisation, layout performance, and a stronger visual identity.
What we achieved
Page load dropped to under 2 seconds. Conversion rate improved from 1.4% to 2.9%, and the team now has full control over the storefront without relying on theme limitations.
Built with
The old site was embarrassing — slow and generic. Now it actually looks like us. Load time dropped to under 2 seconds and we're converting more visitors than before. Solid work.
Yuki Tanaka
Head of Digital, Neon